Paradox Process
Project Description
The Paradox Process, an organization that uses specific therapy techniques to help people to be the best version of themselves, were looking for a redesign and rebranding of their website.
Project Details
Client: Paradox Process
Platform: WordPress
My Role: I was responsible for all design, development, and implementation.
Redesign Challenge
The existing website was mostly text based with few visual elements. The old site was also HTML and CSS making it a challenge for staf to change the content of the site.
The re-design needed to represent the Paradox Process in a fresh new light with more visual elements including large background photos and videos.
OLD DESIGN
OLD DESIGN
Design Process
After the initial discovery interview, a sitemap and wireframes were produced, and the visual designs followed soon after including a new logo design and visual layouts.
Mobile Ready
The old site was not mobile compatible, so a responsive website was a desired feature as more and more of their customers were reaching them through mobile devices.
Logo Design
The current logo needed to be designed as it was very close to a competitor’s logo. Several ideas and iterations were produced before deciding to incorporate the letters into a circle to signify wholeness and original perfection.
The final design was simplified without the shadow to aid in versatility and reproduction.
Logo Design
The current logo needed to be designed as it was very close to a competitor’s logo. Several ideas and iterations were produced before deciding to incorporate the letters into a circle to signify wholeness and original perfection.
The final design was simplified without the shadow to aid in versatility and reproduction.
The Result
The final website rebranded the Paradox Process with a modern, contemporary look that was more visually exciting and served as a more efficient point of communication with new and existing customers.