Lucy’s Nail Boutique
Project Description
Lucy’s Nail Boutique in Central Harlem New York needed a new website and logo for their new nail salon. They also were looking help to establish their business on various social media channels.
Project Details
Client: Lucy’s Nail Boutique
Platform: WordPress
My Role: I was responsible the design, coding, functionality, and implementation of the website. Also the setup of various accounts with social media and online marketing. I was also responsible for designing the new logo and store sign.
Logo Design
A new logo needed to be designed for the store sign and website. After a few different iterations, two different formats were chosen. These would be used in the future for the branding of visual promotional materials and also the shop sign.
Store Sign Design
The two new versions of the Logo were not only used on the website but also in the shop front and inside.
Mobile Ready
As many new customers would first arrive at the new website via a mobile device, it was essential that the site was mobile friendly.
The mobile version was tweaked slightly to improve the viewing performance.
Gallery
We decided that we would present the nail work of the shop as a stunning full-width gallery, this would capitalize on the very visually beautiful images of the work that would aim to create customer interest.
Gallery
We decided that we would present the nail work of the shop as a stunning full-width gallery, this would capitalize on the very visually beautiful images of the work that would aim to create customer interest.
Online Appointments
The nail salon wanted to have their customers able to book an appointment online. We decided to integrate schedulicity for this purpose.
Online Shop
A small woo-commerce shop was also set up for the nail salon to help sell their inventory of nail products.
Online Shop
A small woo-commerce shop was also set up for the nail salon to help sell their inventory of nail products.
Supporting Pages
Along with the gallery and appointment page, we produced several more pages to add further functionality to the website including Our Services, About Us and Contact pages.
Facebook, Twitter & Pinterest
A number of promotional items were produced for Facebook,Twitter & Pinterest. I also managed their social media accounts for the first eight weeks of operation gaining 1.4K new followers on Instagram organically.
Videos for Social Media
Social media is pushing the organic reach for videos, as it seems to favor this over static pictures some promotional videos were produced to help stand out in the news feed.
Search Rank
We paid close attention to SEO and making sure that our site content was working for us. We were able to gain the number one place on both Google and Bing organically for the search term: “Harlem nail boutique.”
The Result
The final website showcased the beautiful work of the nail salon; customers were able to make appointments, buy products, view services, and contact through the site.
We also set up a social media support account gaining significant growth in the first eight weeks after the store launch.