ABC Global Systems
Project Description
The project was an entire site restructure and redesign of the website for ABC Global Systems who is a merchant service provider for SMB’s in the New York area. Promotional ad material was also produced.
Project Details
Client: ABC Gobal systems
Platform: WordPress
My Role: I was responsible for all design, development, restructuring the information architecture and implementation.
Redesign Challenge
The existing website looked dated and had some design issues with layout, and it was also not mobile compatible.
ABC Global Systems not only needed a completed visual re-design of their website, but they also required an audit and restructuring of their web content.
We divided the content into new groups. The origanized content and new menu reflected the improvements in the structure so visitors would quickly find information.
After finishing the visual design, the site was marked up in HTML5 and CSS3 then converted to the WordPress platform. The content was then easily imported into the CMS.
OLD DESIGN
OLD DESIGN
Logo Design
We produced a new logo design to suit the new colors of the site. We also added a new full-screen banner rotating through their top products with encouraging a call to actions.
Blog Page Design
The old site had a large number of articles written aimed to inform visitors on various aspects of the merchant business. We collected the materials and presented them in an easy to read and find blog format.
Mobile Ready
The website also had to be mobile friendly as many of their existing customers were using mobile devices to connect to the site.
Mobile Ready
The website also had to be mobile friendly as many of their existing customers were using mobile devices to connect to the site.
Product Page Design
New and existing customers also needed the ability to choose the right “point of sale” equipment for their situation. Product pages were designed for easy navigation and reading.
Promotional Designs
We produced several designs for promotional emails and flyers.
The Result
The final product was a vast improvement from the original site both regarding information architecture and visual design.