Landing Page ReviewSmithEvans 10/10/2018
1/The chosen main image works well, it’s relevant and obviously not a stock photo.
2/Nice use of red for the CTA,
3/Good use of authority signs,
4/The story is short and
5/Great use of testimonials.
6/Nice value proposition with a clear CTA.
Below the image of the landing page are my thoughts on where the landing page can be improved to see
1/Only one CTA Is
2/The form is too long, omit any non-essential fields, or try using conditional logic to minimize the number of initial fields.
3/Instead of the message box, you should limit their choices to a
4/I would use any other word than “submit” for your form button. Something like “I’m ready to talk” or “book my FREE consultation” instead
5/Yellow text on white
6/The footer, if you are going to run any form of paid advertising I’d recommend links to
7/ I wouldn’t give them the email at the bottom, a landing page is all about directing the visitor to do one thing. Too many choices and the won’t do any of them.
8/When the form is filled out and the form is submitted there’s a popup, this is going to be difficult to track the people for remarking purposes who visited but didn’t submit the form. I’d redirect after submission to a thank-you page. You can then track conversions.
9/After the submission of the form, your message after is a great opportunity for another chance for further engagement. Something like “Read our blog post about how to pick a great designer for packaging” or download our guide for X or see the latest brand success stories on our facebook page.